FinTech = Paladin + HubSpot
Today’s investors have more power than ever to determine who they interview and select to be their financial advisors.
Investors have become masters at avoiding salespeople – that is, they block calls, they filter emails, and they discard direct mail without reading it. They even research advisors online before they determine who they respond to.
When investors use the Internet to find and screen financial advisors, it creates a unique business opportunity to use Inbound Marketing to add new clients, assets, and revenues.
HubSpot, a NYSE company, provides marketing, sales, customer service, and CRM software that runs successful Inbound Marketing programs for more than 40,000 global agencies.
The foundation of HubSpot is change – that is, how the Internet has changed the way people find, research, and make selection decisions. HubSpot’s founders were among the first to recognize how obsolete Outbound Marketing tactics (cold calling, direct mail, email blasts) no longer produced positive ROI – too much rejection and too little new revenue.
HubSpot is a global leader in the transition from Outbound to Inbound Marketing principles by recognizing people do not want to be interrupted by marketers or harassed by salespeople. They want help from financial experts they can trust.
The HubSpot solution was to a develop a fully integrated software system that automated the Inbound Marketing process.
Paladin is a Gold Level HubSpot Certified Agency Partner that specializes in providing digital marketing services to financial industry firms that own their brands and websites.
Paladin does not provide Inbound Marketing services to firms outside the financial services industry.
The Fintech Advantage
The foundation of this Fintech relationship is Paladin’s knowledge of the financial service industry (investors, advisors) combined with HubSpot technology that automates Inbound Marketing for financial advisors.
Paladin and HubSpot services can help you:
- Increase your Internet visibility using blogging, social media, and local SEO
- Drive more visitors to your website
- Convert more visitors into leads using landing pages, CTAs, and free offers, and email marketing
- Nurture leads into revenue-producing clients
- Track visitor traffic and conversion rates