Debbie Freeman, Co-founder, CEO, Paladin Digital Marketing
Co-founder, CEO

Debbie Freeman

“Advisors don’t need generic marketing. They need strategies that reflect their values, expertise, and the real impact they have on clients’ lives. At Paladin, we’re here to help them show up online in a way that builds trust and drives growth.”

Debbie Freeman is the CEO of Paladin Digital Marketing and a driving force behind the company’s mission to help independent financial advisors grow through impactful, trustworthy marketing. With a strong background in brand development, strategic communications, and advisor-focused digital campaigns, Debbie combines creative insight with a deep understanding of the unique challenges financial professionals face in a competitive digital landscape.

Her leadership style emphasizes clarity, collaboration, and results. Under Debbie’s direction, Paladin has expanded its capabilities to deliver comprehensive marketing solutions—from SEO-optimized websites and lead generation strategies to advisor education and content development—all tailored specifically for fiduciary financial firms.

Debbie’s passion lies in helping advisors tell their stories with confidence and credibility. She believes that the right marketing strategy doesn’t just get you noticed—it builds trust, educates investors, and supports long-term growth.