About Us
Digital Marketing for Financial Advisors—Built by Industry Insiders
Paladin Digital Marketing was created to solve an all-too-common problem: most marketing agencies don’t understand the financial industry, and most content providers offer the same recycled blogs. That’s where we’re different.
Founded by Jack Waymire, the former president of an RIA with 250 advisors and a best-selling industry author, and Debbie Freeman, a financial services project manager and marketing strategist for RIAs and IARs, Paladin brings deep experience in both financial and digital marketing.
We specialize in digital marketing for financial advisors, RIA, and IAR firms that own their brands and websites. We work for firms that want custom, original marketing strategies, not cookie-cutter campaigns that hundreds or thousands of other advisors can access.
Using time-tested best practices, we help independent RIAs and IARs grow their brands and firms.
Published “Who’s Watching Your Money”
Launched the Paladin Registry
Launched Paladin Digital Marketing
Sold Paladin Registry
Launched Paladin Advantage Platform
2002
Published “Who’s Watching Your Money”
2003
Launched the Paladin Registry
2017
Launched Paladin Digital Marketing
2019
Sold Paladin Registry
2025
Launched Paladin Advantage Platform
We know what investors seek because we’ve written two best-selling books on the subject.
Our team authored two best-selling books to help investors find and evaluate independent financial advisors.
These books reflect our deep understanding of what drives investor decisions and how advisors can build trust, credibility, and visibility online to engage with visitors.
Paladin Digital Marketing isn’t a one-size-fits-all content shop.
Let us help you leverage AI and digital tools to build a more innovative financial advisor marketing strategy.