How is Paladin compensated for its digital marketing services?
Our fees vary based on selections that are made by our clients:
- The services they need to achieve their marketing goals
- A bundled or unbundled service relationship
- The service level that fits their marketing budget
- The addition of special services on an as-needed basis
Our most popular arrangement is a fixed, retainer-based fee that is paid monthly.
Month-to-Month Relationships
We have month-to-month relationships with all of our clients. There are no minimum time commitments or any other type of contractual obligation. Our services have to meet our clients’ expectations for value.
Four Service Levels
Bronze, Silver, and Gold level clients have prescribed amounts of services that determine the amount of digital marketing work that we complete for them each month.
Bronze is our minimum service level that builds a presence on the Internet and produces increasing volumes of traffic for client websites.
Platinum services are determined by clients. This service level exceeds Gold and the fee is subject to quote.
Higher service levels produce more visibility, traffic, and leads than lower service levels.
Retainer-Based Fee
We charge a fixed monthly retainer that covers the cost of providing recurring monthly services that build Internet visibility and website traffic.
Projects & Work Flows
Some clients may require project related work (logos, eBooks, webinars) or want to accelerate the launch of a new, custom lead generation website.
If this is a recurring need, we recommend upgrading to a higher service level. If it is a short-term or one-time need it may be more cost effective to buy additional time from Paladin.
