Does Paladin provide the services you are seeking? Read our Overview to find out!
Sometimes it is simpler to describe what we don’t do. We do not:
- Provide one-size-fits-all digital marketing solutions
- Rent websites that function like online sales brochures
- Promote libraries of duplicate content
All of our work is tailored by client, original content for maximum SEO value, optimized for Internet visibility, and owned by our clients.
Our Service Levels
We provide four levels of bundled services that determine the amount of work we complete for our clients each month (Bronze, Silver, Gold, Platinum). The first three have prescribed service levels. The Platinum service level exceeds Gold and is determined by our clients.
Some Paladin services are available on an unbundled basis.
Our Website Services
We can provide website audit services that identify problems and enhancement services that improve your results. Or, we can design and develop a new custom, lead generation website for you.
Our Inbound Marketing Services
We provide all of the services you need to expand your online visibility and build traffic for your website:
- Content marketing (blog articles)
- Pillar pages
- Social media
- Local SEO
- Email marketing
- HubSpot technology
Our Speciality Services
You can also add a specialty service to fill a particular need. For example, we produce a wide range of custom videos and manage tailored advertising campaigns that target your ideal type of client.
Your Digital Marketing Department
Many of our clients depend on Paladin to be their digital marketing department. We provide a relationship manager and a team of digital marketing experts. For example, we can:
- Design, develop and host your website
- Provide bundled inbound marketing services
- Support your in-house marketing professionals
- Produce leads for your advisors, planners, consultants
- Be accountable for your online results
- Provide monthly reports and conduct quarterly reviews
Inbound Marketing
- Internet Visibility
- Website Traffic
- Content Marketing
- Social Media
- Local SEO
- On-Page SEO
- SEM (Paid Advertising)
Website Services
- Design/Development for Custom Websites
- Audits & Enhancements
- All Original Content
- Pillar Pages
- eBooks
- Video Applications
- Hosting, Management, Maintenance
Marketing Communications
- Webinars
- Email Marketing
- Newsletters
- eBooks
- White Papers
Technology
- Custom WordPress Websites
- HubSpot Technology
- Third Party Integrations
Reporting & Analytics
- Monthly reports
- Trend analysis
- Google Analytics
- Quarterly reviews
