Why do websites produce the best leads for financial advisors?
Websites create positive first impressions, deliver important information, and advertise compelling free offers. Investors get to know a lot about financial advisors before they decide to contact them.
Positive First Impressions
Google says investors visit several financial advisor websites before they initiate contact with a select few.
A first impression is formed during the initial 10 seconds.
First impressions impact the amount of time visitors spend on financial advisor websites. The longer investors stay on websites, the higher the probability they will initiate contact with financial advisors.
Paladin’s custom, lead generation websites create first impressions that increase time on site and convert more visitors into qualified leads.
The Right Information
Investors visit websites seeking information about firms, professionals, and financial topics. They gather information on advisor websites and compare what they see to information on competitor websites.
This is virtual marketing at a high level. Your Paladin website is your online voice that provides compelling reasons why visitors should give-up their anonymity and contact your firm for initial interviews.
Why do so many investors exit financial industry websites without submitting their contact information?
Weak first impressions? Missing information? Not competitive with other firms? No compelling reasons to initiate contact? Concerns about the safety of their contact information?
Paladin’s custom websites have these characteristics:
- Based on extensive market research
- Built by financial industry experts
- Best digital marketing business practices
- Custom designs and development
- All original content
- Features & Benefits format
- Persona-based marketing principles
- Positive first impressions
- Optimized for all Google performance standards
- UI/UX design elements (HTML5, CSS3)
- One or more free offers
- Integrated with advanced HubSpot technology
- Fully responsive for mobile and voice search
- Hosted and maintained on a dedicated server
- Fully integrated with social media