We built our first financial website in 2003.

Why do Paladin websites produce more leads for financial advisors?

Websites create positive first impressions, deliver important information, and advertise compelling free offers. Investors get to know a lot about financial advisors before they decide to contact them.

Positive First Impressions

Google says investors visit several financial advisor websites before they initiate contact with a select few.

A first impression is formed during the initial 10 seconds.

First impressions impact the amount of time visitors spend on financial advisor websites. The longer investors stay on websites, the higher the probability they will  initiate contact with financial advisors.

Paladin’s custom, lead generation websites create first impressions that increase time on site and convert more visitors into qualified leads.

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The Right Information

Investors visit websites seeking information about firms, professionals, and financial topics. They gather information on advisor websites and compare what they see to information on competitor websites.

This is virtual marketing at a high level. Your Paladin website is your online voice that provides compelling reasons why visitors should give-up their anonymity and contact your firm for initial interviews.

Why do so many investors exit financial industry websites without submitting their contact information?
Weak first impressions? Missing information? Not competitive with other firms? No compelling reasons to initiate contact? Concerns about the safety of their contact information?
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The Right Connections

The best websites create connections between the firms that own them and their ideal types of visitors. The ability to create these connections is what separates productive websites and websites that are sales brochures.

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Personalized Contact

The more you personalize the content on your website and your communications with potential clients the more leads your website will produce. People are inundated with generic content that has nothing to do with them or their interests.

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Free Offers

There are offers that produce leads and there are offers that are ignored by website visitors. The key is to produce offers that resonate with ideal types of clients. For example, an eBook with a strong title that solves a frequent financial pain point.

Paladin’s custom websites have these characteristics:

  • Based on extensive market research
  • Built by financial industry experts
  • Best digital marketing business practices
  • Custom designs and development
  • All original content
  • Features & Benefits format
  • Persona-based marketing principles
  • Positive first impressions
  • Optimized for all Google performance standards
  • UI/UX design elements (HTML5, CSS3)
  • One or more free offers
  • Integrated with advanced HubSpot technology
  • Fully responsive for mobile and voice search
  • Hosted and maintained on a dedicated server
  • Fully integrated with social media

The Internet should be your best source for new clients!

Potential clients want to learn more about your firm before they initiate contact.