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Paladin Responses For Frequent Questions

Following are responses to some frequently asked questions about Paladin and its digital marketing services. 

Contact Paladin if you have additional questions!

How long has Paladin been in business?

Paladin was incorporated on April 1, 2003.

Who owns Paladin?

Paladin is a corporation that is owned by principals who are active in its business

Is Paladin staffed with employees or independent contractors?

Primarily employees, but a few independent contractors who are writers and programmers.

What digital marketing services are provided by Paladin?

Paladin provides 17 digital marketing services. For example, we develop custom lead generation websites, write original blog content, provide timely social media posts, design logos, and produce online videos. See What We Do for additional information.

What types of firms use Paladin’s digital marketing services?

Paladin only serves B2C and B2B firms in the financial service industry. Clients must own their brands and websites to use Paladin’s digital marketing services. See Who We Serve for additional information.

Are there any unique features that make Paladin different than other digital marketing agencies?

Our decades of industry marketing experience plus 18 years using the Internet to produce more than 150,000 leads for financial advisors. We are also a one stop shop providing fully integrated solutions that combine Internet visibility, website traffic, and custom lead generation websites to convert more visitors into qualified leads and contacts.

What type of financial advisor uses Paladin’s digital marketing services?

In our case, a financial advisor is a firm and not a professional. We work for firms that are start-ups and firms with billions of dollars of AUM.

Does Paladin provide digital marketing services to professionals?

No. We recommend professionals use the services of firms that produce and sell leads to individual advisors.

Does Paladin work with financial firms that are headquartered outside the U.S.?


Does Paladin work for financial firms that sell alternative investments?


What key metric drives the success of Paladin’s digital marketing services?

The number of new leads and contacts that we produce for our clients each month.

Does Paladin require a contract to use its digital marketing services?

No, Paladin’s relationship with financial firms is based on a month-to-month service agreement that describes our services and pricing.

Does Paladin charge an onboarding fee?

No. However, the onboarding process takes place during the first month’s retainer.

Who writes the content for financial advisor websites and blog sites?

That would be Paladin’s writers and editors, although occasionally the work is shared with client professionals if they believe that is the highest and best use of their time. 

Does Paladin produce original content that is optimized for the search engines?

100% of Paladin’s content is original and optimized for SEO and the Internet.

Who owns all of Paladin’s work?

100% of Paladin’s work is owned by clients. This is clearly spelled out in the Paladin service agreement.

How is Paladin compensated for its digital marketing services?

Our most popular arrangement is a fixed monthly retainer that covers our onboarding, website, and inbound marketing services. 

Will Paladin unbundle its fee for specific services?

Absolutely. Virtually all of our services can be unbundled for their individual use by our clients.

Does Paladin provide specialty services that are not covered by its retainer?

Yes, we provide several services that are outside the scope of our retainer. For example, logos, business names, eBooks, webinars, videos, white boarding, etc.

Contact Paladin if you have additional questions!

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