Our original content produces online visibility and website traffic.
High-quality content also builds brand awareness, credibility, and trust.
Content marketing educates investors about financial topics. The best content provides financial solutions for the pain points of investors.
Investors’ need for information draws them to the websites of financial advisors.
Financial advisor websites have a one-time opportunity to build brand awareness, credibility, and trust while converting more visitors into qualified leads.
The key to conversions is high-quality content that solves financial problems.
Paladin’s researchers, writers, editors, and graphic artists produce ten types of written content for our clients:
- Website content
- Blog articles
- Pillar pages
- Social media posts
- eBooks
- Video scripts
- Biographies
- Marketing emails
- Pitch books
- Case studies
Is your current content marketing strategy producing traffic for your website?
Let's TalkProduce website traffic
Build brand awareness
Build brand credibility
Google requirements
Produce SEO Value
Posts produce traffic if investors can find the content on the Internet and the posts provide the information that investors are seeking.
Paladin’s role is to produce content that ranks on pages 1-2-3 of Google so investors can find it more easily. Your content has to meet Google’s requirements and be better than the competition.
Paladin uses content marketing to maximize the visibility of your firm on the Internet.
This is one of several digital marketing services that build brand awareness.
Experts write blog articles that investors rely on to learn more about financial topics.
Investors are seeking experts when they use the Internet to find, screen and contact financial advisors.
Google has five requirements for ranking the content of financial advisors:
- Length: 1,000 words or more
- Pillar pages: 2,000 words or more
- Original content: No duplicate content
- Optimization: Mobile and voice search
- Quality: Investors open and read the content
Paladin’s writing team produces content that meets all of Google’s ranking requirements for maximum SEO exposure.
One of Google’s core requirements is original content. There is no SEO value (visibility, traffic, leads) if the content has already been published by another financial advisor.
All of Paladin’s content is original work for Bronze, Silver, Gold, and Premier clients. None of the content is duplicated for other financial advisors.
Produce website traffic
Posts produce traffic if investors can find the content on the Internet and the posts provide the information that investors are seeking.
Paladin’s role is to produce content that ranks on pages 1-2-3 of Google so investors can find it more easily. Your content has to meet Google’s requirements and be better than the competition.
Build brand awareness
Paladin uses content marketing to maximize the visibility of your firm on the Internet.
This is one of several digital marketing services that build brand awareness.
Build brand credibility
Experts write blog articles that investors rely on to learn more about financial topics.
Investors are seeking experts when they use the Internet to find, screen and contact financial advisors.
Google requirements
Google has five requirements for ranking the content of financial advisors:
- Length: 1,000 words or more
- Pillar pages: 2,000 words or more
- Original content: No duplicate content
- Optimization: Mobile and voice search
- Quality: Investors open and read the content
Paladin’s writing team produces content that meets all of Google’s ranking requirements for maximum SEO exposure.
Produce SEO Value
One of Google’s core requirements is original content. There is no SEO value (visibility, traffic, leads) if the content has already been published by another financial advisor.
All of Paladin’s content is original work for Bronze, Silver, Gold, and Premier clients. None of the content is duplicated for other financial advisors.