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A team of Paladin professionals will produce your digital marketing results!

Our Team of Professionals

Professionals with specialized digital marketing knowledge are members of the team.

The composition of a team is based on the digital marketing services that are being delivered to each client.

Paladin may be the digital marketing department for some clients and share work with other clients.

Teams can expand with the amount of work that is assigned to us by our clients.

Relationship Managers

A relationship manager is your single point of contact at Paladin. This professional is responsible for the delivery of our digital marketing services and reporting your results.

Relationship Manager-Paladin Digital Marketing
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Writers & Editors

Our teams write, edit, and optimize your blog articles, website content, social media posts, drip emails, eBooks, and other types of information that you want delivered to your ideal types of prospects.

Analysts

Our staff of analysts are responsible for researching keywords, competitors,  activity, and reporting your results each month.

Designers & Developers

Our teams of designers and developers are responsible for producing custom websites and landing pages that produce more leads and contacts for our clients.

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Local SEO Experts

Our teams of professionals manage your directory citations to increase your local, online visibility. The more visible you are locally, the higher you rank in the major search engines.

Hubspot-Paladin Digital Marketing

Hubspot Specialists

Paladin Digital Marketing is a Hubspot Certified Agency (Gold Level). All of our team members are Hubspot Certified specialists. They are responsible for on-boarding, maintaining, and managing our clients’ use of HubSpot technology to track and nurture their lead flows.

Social Media

Our specialists manage your social media connections to increase your online visibility, connections, and credibility.

Graphic Artists

Our creative staff is responsible for logos, color palettes, photos, and other types of custom graphics that appear on websites and your online marketing materials.

Digital Marketing Department- Paladin Digital Marketing

Video Specialists

More Paladin clients are using video to deliver their marketing messages in a virtual world. Webinars, website videos, and video libraries are just three of the marketing  applications that are currently being used by Paladin clients.

Coaching & Consulting

Some of our professionals have years of experience in the financial service industry. They help our clients develop and refine unique digital marketing strategies that produce leads, prospects, and clients. Their advice is based on best practices that are generating impressive results for current Paladin clients.

OUR TEAM OF PROFESSIONALS

Debbie Freeman
Debbie Freeman
Director, Inbound Marketing

Debbie Freeman

Director, Inbound Marketing

Debbie co-founded Paladin in 2003 after realizing that there was a real need to bring specialized marketing services to independent RIAs and IARs. With a background in operations, project management, and technology, Debbie leads the Paladin team with creative, innovative marketing campaigns to drive lead generation for our clients. Debbie’s passion, outside of Inbound Marketing, is golf. It took 40 years of playing golf before she got her first hole-in-one.  The second one came one year later. 

Jack Waymire
Jack Waymire
Senior Consultant

Jack Waymire

Senior Consultant

Jack spent 27 years in the financial service industry. For most of those years, he was the president of a national registered investment advisory firm. He has authored two books that help investors select high-quality advisors. Jack co-founded one of the first Internet-based lead generation companies for independent RIAs (Paladin Registry) and is considered a leading expert in the RIA digital marketing arena. Jack is an avid reader, trivia buff, and sports enthusiast. On the weekends, he can be found on the golf course, fine-tuning his game.

Lauren Aimes
Lauren Aimes
Chief Marketing Officer

Lauren Aimes

Chief Marketing Officer

Lauren Aimes has worked in the financial services industry since 2006. Lauren graduated from California State University, Sacramento with a BS degree in Accounting and is a licensed CPA. She wears many hats at Paladin, handling onboarding, HR, and relationship management. Lauren recently moved from California to North Carolina and enjoys hiking and spending time with her two dogs and two cats.

Susan Bishop
Susan Bishop
Marketing & Website Services

Susan Bishop

Marketing & Website Services

With over 35 years of IT Marketing and Service experience, Susan joined Paladin Digital Marketing in 2011. At Paladin, Susan provides her Marketing expertise managing Hubspot customer relationship management system as well as combining her Service experience by providing website development services to clients. Susan enjoys time away from work with her 3 G’s: Grandchildren, Gardening, and Golf.

Jamie Johnston
Jamie Johnston
Relationship Manager

Jamie Johnston

Relationship Manager

A Chico State journalism graduate, Jamie started working for Paladin in 2017. As a former newspaper editor, she has years of writing experience and understands the importance of finding the right voice for a specific audience. She enjoys meeting new people and creating campaigns that are tailored to her clients’ needs. Jamie likes to spend time with her family, and as a Northern California native, she loves the beach.

Paige Huck
Paige Huck
Inbound Marketing Specialist

Paige Huck

Inbound Marketing Specialist

Paige joined the Paladin Digital Marketing team in 2017. With a background in video production, social media, and marketing, she has a passion for creating quality content and results for clients. Born and raised in Northern California, Paige loves spending time with her husband, family, and friends, hiking, and visiting Lake Tahoe.

Kayla Fargher
Kayla Fargher
Inbound Marketing Specialist

Kayla Fargher

Inbound Marketing Specialist

Kayla works for Paladin Digital Marketing as an Inbound Marketing Specialist. In her previous experience, she worked for 15 years at a large corporation in various roles, which led her to become the Team Lead for their new eCommerce department. She also managed a small business from start-up for 6 years. Born and raised in Northern Illinois, Kayla still resides there with her husband and 3 children. She enjoys spending time with her family and American Bully, Nova.

Tiffaney Cahill
Tiffaney Cahill
Relationship Manager

Tiffaney Cahill

Relationship Manager

Tiffaney graduated from San Francisco State University and began working at Wells Fargo Bank as an AVP/Division Service Specialist. She has been working within the Paladin family since 2008, and in 2019, she transitioned into the role of Relationship Manager. When she is not working, Tiffaney enjoys spending time with her grown children, reading, and pursuing her passion for all things fitness-related.

Jeanna Paden
Jeanna Paden
Content Manager, Inbound Marketing Specialist

Jeanna Paden

Content Manager, Inbound Marketing Specialist

Jeanna Paden is a content manager and inbound marketing specialist for Paladin Digital Marketing. She has worked in content marketing since 2015 and previously led marketing efforts at publishing houses and nonprofits. She helps financial advisors build content marketing strategies, write articles, and develop social media calendars to attract their ideal clients. She holds a BA in English from the University of Memphis.

Eleanor Merrell
Eleanor Merrell
Relationship Manager

Eleanor Merrell

Relationship Manager

Eleanor is a North Carolina native with a background in marketing and journalism. At Paladin, she coordinates clients’ marketing strategies, conducting research, and developing content to improve SEO and brand authority. When she’s not working, she’s usually hiking with her dog, Moonpie, or absorbed in a good book.

Ariel Taranski
Ariel Taranski
Inbound Marketing Specialist

Ariel Taranski

Inbound Marketing Specialist

Ariel works as an Inbound Marketing Specialist for Paladin. Upon graduating from the University of Memphis, Ariel began doing social media marketing for many brands and companies since 2015, from the country’s largest healthcare charity to a wedding print and design website. She’s a Florida native but a Memphian at heart. She enjoys travelling with her boyfriend, spending time with her pets, and reading new books.

Caroline Stark
Caroline Stark
Data Analytics Specialist

Caroline Stark

Data Analytics Specialist

Caroline works as a Data Analytics Specialist at Paladin. She holds a doctorate degree and worked previously in healthcare. She now uses her analytical mind to dive into website performance analysis using resources that track website analytics and SEO performance. She also focuses on updating websites to enhance SEO and backlinking. Originally from California, she and her family now reside in Colorado where they enjoy hiking and playing in the snow.

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